Flashback: Taco Bell Flies in 10,000 Tacos to Bethel, Alaska

As I thumbed through my last

issue of AdWeek

I was reminded of a tremendous stroke of marketing genius. In June of 2012, residents of

Bethel, Alaska

received a chain of emails announcing the opening of a Taco Bell. For some background,

Bethel

is located 400 miles from Anchorage, and is only accessible by air and water. Previously, its 6,000 residents would have to go to Anchorage if they wanted Taco Bell.

Unfortunately, It was a hoax, or even an "evil hoax" as

some called it

.

Shortly after the story went viral, the folks over at Taco Bell decided they wanted to do something about this: and they did.

The social/digital team over at Taco Bell and was quick to respond to the story. Their idea: Have 10,000 tacos airlifted in.

The strategy was a homerun, and people are still talking about it over a year later. I asked my wife if she remembered this story, and before I could finish, she finished my sentence for me and raved about it.

It's not everyday that you see a campaign with that kind of influence. L$

Here

is a video of the whole event.

How do you perform a Print Screen on Mac OS X Mountain Lion?

To perform a "Print Screen" on Mac OS X use the "Command (⌘)-Shift-3" command.

Pictures of the screen (screenshots) are saved as files on the desktop, but if you prefer to put a screenshot in the Clipboard, hold down the Control key while you press the other keys. You can then paste the picture into a document.

YouTube playback issues? Freezing, No HD, Waiting.. the solution is free!

Tired of all of the playback issues with the post April 2013 YouTube? The solution is a free buffering application in the Chrome store. It is called SmartVideo for YouTube and you can download it from the Chrome Store

here

.

To use the application, navigate back to YouTube and hover your mouse over the video and you notice a menu will drop down from the video where you can configure some options. For total customization, click on Global Preferences in the lower right corner. Here are the preferences that I used: 

Adobe Creative Cloud Apps Missing From Mac OSX When CC Says They Are Installed

After installing all of the Adobe Creative Cloud Applications (Complete) using the Creative Cloud Packager (CCP), some applications, such as MUSE are showing up in CC as installed however, they are nowhere to be found in the Finder>> Applications Menu or using the Spotlight Search.

To resolve this, uninstall the individual application using the application uninstalled in the Finder>>Utilities>>Adobe Installers Folder

Once you have uninstalled the applications, restart your Mac, and then run Adobe Creative Cloud and the application should now be ready to Install. Download and install the application again, and it will now be visible on your Mac.

Adobe Illustrator CC Missing Certain Fonts and Noting With an Asterisk *

After upgrading from Adobe Illustrator CS6 to Adobe Illustrator CC, many of my system fonts are not working and appear in the list with a abnormal name and have a asterisk after the font set. To fix this operation, reboot the PC and it should be repaired.