Are you experiencing issues writing to NTFS Formatted drives after upgrading to OS X El Capitan? Then you might have to reinstall Paragon NTFS for Mac OS X.
Before you reinstall, you can try disabling and re-enabling usage inside of the NTFS for Mac OS X panel inside of System Preferences.
To reinstall, simply download the current version from Paragon's Website here.
I am currently using v 14.0.332
It seems like every week there in a manufacturer issuing some sort of product recall, and automobile manufacturers in particular have had a difficult year in regards to recall notices. Just in the last 2 weeks alone we have seen major recalls by Ford and Volkswagen involving nearly 900,000 vehicles. Since January of 2014, there have been over 100 million - that's 100,000,000 vehicle recalls, and the trend is only increasing in 2015. The challenge for advertisers at the manufacturer and franchise level is: How do we address these recalls?
Manufacturers tend to downplay the news about a recall, both in terms of the notice itself and any PR associated with the recall. This makes sense, as a manufacturer you want to avoid a negative brand perception. You respond quickly and appropriately, but try to refocus the news on items that will not cause a persistent negative sentiment. However, is this the right move for a store or a franchise?
The answer very much depends on the situation. One thing that is for sure is that the franchise and its employees are the ones who are going to have to deal with the majority of the brain damage associated with the recall. If you bought a brand new Ford and it has a recall, are you going to drive across country to Ford's Corporate Park and bang on the door demanding to be compensated? No, you're going to go to your local Ford dealer. If you bought a new child car seat and there is a recall, are you going to drive to Graco's Corporate HQ and demand a new seat? No, you are going to drive back to Babies R Us or call Amazon and demand satisfaction. This affects the way we (I am a Marketing Director for a franchise) market and engage with our customers about such recalls, since we will not only face negative brand sentiment, but also the customers themselves many times.
Addressing such recalls at the franchise level can be a win for both your customers and your profits. Performing recalls, or restoring a customer's purchased product to a safe operating condition is a great thing, and if performed correctly gives you a chance to leave a positive impression on that customer - especially first time customers. Although a customer's opinion of that recalled brand might have been negatively affected, their impression of your franchise, dealership, or store might been positively influenced, and this might open the door for potential sales and referrals at a later date.
If you're hesitant to bring negative attention to your store, begin with a campaign that will target only those customers who have been affected by the recall. Next, create organic web pages that explain the recall and how your business can help. Lastly, used paid search (together with your optimized organic pages) to help target searchers who are looking for information on the recall. Move forward with campaigns that you are comfortable with and remain optimistic - as the real affect of recalls on sales is very debatable.
Lastly, it's important that recall strategy becomes a core part of your planning. As products become increasingly complex, recalls will also increase in quantity, and unfortunately so will the need to address them.
Looking up at the Milky Way with my Canon 5D Mark III w/ EF 24-105mm L Lens at 24mm f/4 @ 15 sec.
Not the best pose, but it was a cool looking shot so I though that it was worth the post! Shot with Canon 5D Mark III with Canon 100mm Macro L Lens at f/8.
Fresh off my post yesterday regarding the looming war between telecoms and publishers, Apple decided yesterday to allow iPhone and iPad users install ad-blocking software on their devices running iOS 9.
If publishers weren't completely serious about their ad-clutter, they should be now; but for many it might be too late, and they will have to look into the mirror and realize they have no one to blame but themselves. As I wrote in this earlier post, content site like diply have been over-advertising on their site, and have ruined the user experience for many of the those that use their site for media consumption. These sites deserved to be punished for their abuses, but unfortunately they will not be the only victim of this blocking.
The real losers in this war will ultimately be the surfer or the content consumer. Thousands of legitimate, valuable, & responsible publishers will suffer at the hand of these ad-blockers. Websites like 9to5mac.com depend on ad revenue to operate, and with out this revenue - quality sites like this might cease operations. “If you go to a site, and you’re blocking their ads, then you’re not giving that site any reason to be in existence,” says Seth Weintraub, operator of 9to5mac.com. “I don't hate the companies that are doing it or the users that do, but people are hurting the sites they are enjoying.” That stinks for us!
As the war goes on there are emerging companies that are giving consumers a way to fight back against irresponsible publishers and advertisers while allowing responsible parties to continue "block" free. For example, blockers like AdBlock Plus are allowing ads to remain unblocked if they meet certain standards. Also, many have teamed up with Electronic Frontier Foundation, a non-profit that allows advertisers to opt in to a "Do Not Track" list that certifies them as responsible when it comes to advertising and privacy (tracking). Essentially, this means that if you are a publisher, and you are responsible with your advertising, you will be able able to show ads and more importantly monetize them. That's a win for us!