Alligators Sunbathing at The Phoenix Zoo

Alligator Sunbathing @ The Phoenix Zoo | Canon 5D Mark III w/ 70-300L @ f/8  1/250 & 161mm

Alligator Sunbathing @ The Phoenix Zoo | Canon 5D Mark III w/ 70-300L @ f/8  1/1250 & 252mm

I went to The Phoenix Zoo today and was able to snap a few shots with my Canon 5D Mark III and Canon 70-300mm L

Other equipment: B+W 67mm XS-Pro Clear UV Haze with Multi-Resistant Nano Coating (010M) 

Can you pair Dr. Dre Powerbeats2 with multiple Bluetooth devices?

Yes you can! You can pair your Powerbeats2 with 8 other devices, but the Powerbeats will automatically paired with the last paired device.

To manually pair with another device, press and hold the power/connect button for 4 seconds.

More information on Beats official site can be found here.

For a step by step guide on pairing your Powerbeats with an iPad or iPhone watch the video below or click here.

Beats by Dr. Dre - Powerbeats2 Wireless Earbud Headphones

Have you heard of BRAVE? If you haven’t, you will soon!

The Wired article reads "BRENDAN EICH REINVENTED the web. Now he wants to upend the advertising industry.” That’s putting it mildly.

Last week Eich launched Brave, a startup company that will develop a new web browser (for desktop and mobile platforms) that specializes in blocking ads and then replaces them with its own ads. This browser is going to shake up the digital advertising industry, and potentially change the way ads are served on the internet.

Who is Brendan Eich? Brendan Eich is the creator of JavaScript, which is the world’s most used programming language. He is also the co-founder of Mozilla, the organization behind the Firefox web browser. If there is anyone who could pull off a product like Brave, it would be Eich.

Eich has received both cheers and jeers regarding his new product. Proponents call it big step forward towards privacy-protection, while opponents call it an illegal attack on content providers. Which ever way you see it, one thing is certain, and that is Brave will change the advertising landscape as we know it today. 

Let’s say Brave passes its legal tests and is allowed to operate today: What do I as a marketer need to know?

Brave will automatically block programmatic advertisements and tracking cookies, and will replace those ads with Brave’s partner ads. It can be assumed that the ad networks will work with Brave directly. In exchange, Brave will take 15% of the ad revenue. The publisher will get 55%, the ad supplier 15%, and the last 15% would go to the user. That’s right, you the surfer would get a 15% cut.

I repeat, you the surfer would get a 15% cut. Whoa.

Despite this appeal, without a clear breakdown, advertisers could end up paying much more for less eyeballs. If your ads are being served, but blocked by Brave, you could still be charged for an impression. Then you would still have to pay Brave to serve that same ad that was just blocked. There are many “could” and “woulds” at this point in the process, but it’s certainly a major repercussion of the new model.

Another interesting feature of Brave is that it will be able to target ads based on a surfer's browser history without sharing that information with advertisers. That would allow ad targeting more precise than ever while completely protecting users’ privacy. That is a win for everyone.

The Future is Unclear

Brave is not the first to attempt such a feat. Others, like Gator in 2002, have been met with lawsuits from publishers, and ultimately abandoned their ad replacement model. Only time will tell what will happen with Brave, but what is clear is that many, perhaps a majority of surfers, are not happy with the current ad system and are very concerned about their online privacy. Until these concerns are addressed, there will continue to be broad support for startups like BRAVE.

In layman’s terms: Google updated their core algorithm - what does it mean for marketing mangers?

The last 2 weekends have brought some major changes to Google’s core algorithm, and depending on a number of factors, it could effect how your website “ranks” on Google. 

What was the update?

In a nutshell, Google's Panda update has now been integrated into their core algorithm. When Panda rolled out in 2011 it was more like a filter that was applied after the search results were processed (after the core). Now it has been rolled into the core algorithm, and will be applied to sites overall and is part of their “core ranking signals.” Google continued to update their algorithm through this last weekend.

What’s a Panda update?

In order to improve the quality of search results, Google rolled out an update in 2011. The update targeted “content farms” and “scraper sites” that were gaining top listings with “shallow” or “low-quality” content. Lowering or removing these sites from user searches will increase the relevancy of the results and fight off web spam. However, they continue to thrive on social media.

What's a content farm and a scraper site?

Content Farm - "a website that contains very large quantities of content, typically of low quality or aggregated from other sites, generated solely to ensure that it appears high on the list of results returned by a search engine." Or to generate ad impressions.

Scraper Site -  "a website that copies content from other websites using web scraping. The purpose of creating such a site can be to collect advertising revenue or to manipulate search engine rankings by linking to other sites to improve their search engine ranking through a private blog network."

How will this effect my site?

For most of you, not much. If you are a retail site, and have been executing a healthy SEO strategy, then you are well prepared for this change (and have been since 2011). Panda loves deep, responsible, content. If you have product landing pages that uniquely and clearly communicate the intention of the page, then you are safe. If you copy content from other websites for the intention of driving traffic for ad revenue, I would advise consulting with your SEO strategist immediately to determine how this update will effect your site.

Bottom line, Panda was designed to fight web spam and garbage content - if your concerned that you might be a generator of either, then you might want to consult your SEO strategist.

USB Drive On Mac OS X Full - No Files On Drive

I had a situation the other day where I had a 32GB USB Flash Drive that was "empty," but when I tried to copy a 3 GB file to the drive, I received an error that the drive was full or there was not enough space. How is this possible when there are no other files on the drive?

It has to do with the way MAC OS handles "trash." The other day I deleted 27 GB worth of files from the drive, and while your Trash bin remains full on the OS, the files are not actually deleted from your thumb drive, but rather moved to "hidden" or  .Trashes status - hoarding all of your free storage. 

There are a couple of ways to remedy this: Empty your Trash bin, manually delete the hidden files, or Format the drive (this will erase everything on it).

To manually delete the hidden files you may use the Terminal application or a 3rd party application to show these hidden files.

Click here to learn about showing hidden files from Terminal.

Click here to read about apps that show hidden files.

To Format your drive on MAC OS, follow these instructions.